I have discovered how fast food marketing and art has evolved. And what has it evolved to say?
In Burger King’s Alternate Reality, I would get together with one of each of my ethnically diverse friends at the same time in my teeny, trendy dining room, and we would all crowd together on one side of the table because we love each other so much. We are even overlooking the fact that someone ordered onion rings. That’s how tight we are. Halitosis, be damned.
Not only that, we are so cool and classy that we not only unwrap Burger King food and put it on plates and in serving vessels, but we actually style it to make it look as fabulous as we do. Soggy lettuce in the salads turns crispy. The Whopper is stacked high with separate and distinct fresh vegetable layers. Not a spot of extra grease can be found. Someone actually took the time to empty sauce packets into bowls.
And here we sit, smug and self-satisfied with what we are eating, instead of the usual, “Well, at least we know what we are getting.” Because that is the appeal of fast food. It’s predictable, edible, and affordable. That is why the Sprog and I ended up in Burger King yesterday. We were short on time; we knew what we were going to get; and it will probably be another 6 months before we would consider setting foot in there again.
We were eating with a bunch of other people just snorking down meals in between trying to get from one place to another while eating off of wrappers and trays. We were dipping our fries into paper cups full of ketchup, and our drinking vessels were festooned with Burger King propaganda. Fluorescent lighting assaulted our eyes, and hard benches and seats made comfort difficult to “savor the moment”. So the photo triptych on the wall was telling us to buy their food and get out.
It looks like maintaining the dining area is getting expensive.